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Film | Documentary International


|  Open Eyes Award

Metrobranding - A Love Story Between Man and Objects Metrobranding - O poveste de dragoste intre oameni si obiecte
Metrobranding - A Love Story Between Man and Objects
Director: Adi Voicu, Ana Vlad
2010, DigiBeta, colour, 95'
Vers: Romanian - Sub: Eng

While people in Western Europe were used to choose between hundreds of brands, the communist Romania used to have a different experience: only one brand for each basic product. Relaxa mattress, Dragasani sneakers, Pegas bicycle, Mobra motorcycle, Fieni bulbs and Ileana sewing machine, which were once the stars of the Romanian golden era, are now becoming the characters of this movie. These six brands had spectacular destinies. They appeared approximately at the same time, along with the socialist industrialization. As overnight towns were built around the factories producing them, they have become the objects of desire for the Romanian daily life and dreams.

Screenplay: Adi Voicu, Ana Vlad
Cinematography: Adi Voicu
Editing: Roxana Szel
Sound: Roxana Szel

Prizes and selections:
Zagrebdox International Documentary Film Fest 2011, Visions du Réel Nyon 2010, DOK Leipzig 2010

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